Sisters Meena and Tabi, first-generation Afghan Americans, founded Tursh to share the bold, soulful flavors they grew up with. Inspired by their mother Furoozan’s cherished recipes, they’ve reimagined traditional Afghan chutneys for the modern kitchen. Every small-batch jar of Tursh is handcrafted with real ingredients, no shortcuts, and a whole lot of heart—bringing tang, tradition, and a taste of home to tables everywhere.

From Uber to Blue Bottle to peanut butter powerhouse— Lucy Dana’s journey is all grit, vision, and a love for doing things differently. As the co-founder + CEO of One Trick Pony, she’s turned two simple ingredients (Argentinian peanuts + a whole lot of dedication) into the kind of peanut butter you’ll hide from your family. In our interview, Lucy shares how she built a brand rooted in quality and fun — and why the new packaging feels like the perfect reflection of the bold, playful spirit behind One Trick Pony. Trust me: this isn’t your average PB jar. It’s smooth, it’s gritty (in all the right ways), and it’s here to shake up the aisle.

Nicole Swartz is a trademark attorney in Austin, TX. In 2015, she started a CPG brand that was sold in hundreds of retailers around the world. But there was one BIG problem: She didn’t trademark her brand. One day, she woke up to a cease + desist letter in her inbox. Someone trademarked her brand name and now they owned it. She had to rebrand everything in 30 days. A total nightmare! Nicole became a trademark attorney to help other CPG founders own their brands. Today, she runs one of the top 3 trademark law firms in the U.S. Bread & Butter Law. She's filed over 1,200 trademarks with a 99.8% success rate. Her favorite snacks are sour candy, non-alc bevies, and hot chips.

Sarah Delevan is a Financial Consultant with over 15 years of experience in building and supporting sustainable and regional food systems. As the founder of The Good Food CFO, she works with purpose-driven food businesses—from farmers, ranchers, fishers, and producers— to help them achieve profitability by design. Sarah's career has spanned nearly every corner of the good food movement. From teaching kids to cook with seasonal ingredients, volunteering with No Kid Hungry and at farmers’ markets, to launching a pop-up grocery and managing food sourcing for a major LA-based catering company, her hands-on experience informs her values-driven financial approach. She is also the host of The Good Food CFO Podcast.

Jessie Kimsey is a results-driven merchandising leader with more than a decade of experience across e-commerce and brick-and-mortar retail. At Misfits Market, she leads vendor strategy and category innovation, curating mission-driven brands and championing emerging products that are transforming the food system. A passionate advocate for quality, sustainability, and impact in grocery, Jessie helps like-minded brands connect with hundreds of thousands of highly engaged consumers on Misfits Market’s discovery-driven platform.

Alli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program that has provided strategic support, curated curriculum, and values-aligned community for over 3,000 producers of packaged products in the food industry. As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get on the shelf and have high sales once you’re there. Find her on her website here or on Food Biz Wiz®, her award-winning podcast about wholesale strategy, which contains a library of 250 episodes.

Today I’m sitting down with the powerhouse mother-daughter duo behind Skinny Dipped— the sweet snacking brand that shook up the chocolate-covered nut section and redefined the bulk bin. If you haven’t heard of them, you might be living under a rock… but don’t worry, we’ve got you. In this episode, Breezy and Val walk us through their decade-long journey of building Skinny Dipped from the ground up — the highs, the lows, and the gritty middle parts most people don’t talk about. Spoiler alert: Toward the end, Breezy shares the behind-the-scenes story of a full 18-month turnaround the team pulled off when investor dollars dried up. We’re talking a top-to-bottom rebuild that just might be the realest thing you’ll hear all week. If you need a reminder that building a brand is a marathon, not a sprint — this one’s for you.

Season 3 of It’s All Happening: Women in CPG is here! Host Danielle Calabrese kicks things off with a life and business update—fresh from a summer of travel, reflection, and recharging—and a deep dive into what’s ahead. From the evolution of her Launch Lab accelerator to the powerhouse lineup of founders, operators, and experts joining the show this season, Danielle sets the tone for what’s shaping up to be the most tactical and inspiring season yet. Expect insights from the minds behind Skinny Dipped, Misfits Market, One Trick Pony, Food Biz Wiz Creator, Alli Ball and more. Whether you’re launching your first product or scaling to shelf, this season is packed with the strategies, stories, and straight talk you won’t hear anywhere else.