Build a Brand That Happens𓈒

I don't do theory. I turn CPG ideas into brands with traction.

With 16+ years in CPG, Danielle has scaled brands from zero to $40M, revived a legacy brand, guided 30+ brands to $50M+ in sales, and secured hundreds of SKUs with top distributors and retailers.

You’ve got the vision, the killer idea, but every day you burn cash and time trying to “figure it out,” and someone else is claiming your shelf space. You need to skip the learning curve that took other brands from concept to $40M+ in revenue.

It’s All Happening™ was built for founders who refuse to watch from the sidelines. From the CPG School to the high-touch Brand Catalyst Advisory, everything is powered by the proprietary IAH Launch Formula™. Build sales and marketing systems that drive velocity, repeat purchase and increase company valuation is what we do. This isn’t a theory, it’s the proven path to shelf, margin, and scale.

Turn your concept into a real product. Launch with profit baked in. Cut months if not years off your timeline with frameworks that skip expensive detours and dead ends. Get operator-level answers straight from the source. Stop researching. Start Happening. Your shelf space is waiting.