I have absolutely loved the Launch Lab program; it's seriously the best thing I have ever done. I would not be where I am today without it, and I can't even imagine navigating this journey without Danielle. Danielle is the best teacher, a spreadsheet wizard, and is so patient and clear when answering questions. It really is like going to business school to start a CPG brand, as you go through every step from idea to launch. The cohort also provides an amazing community of people doing the same things as you, which has been super fun. I can't recommend Launch Lab enough.

✦ Gina Moore ✦

I recently completed Danielle's "It's All Happening" 10-week Launch Lab program, and honestly, it was the best 10 weeks I've had in my professional career thus far. I was super new to starting a business, and while I had this idea I was excited about, I really didn't know where to start. I was hesitant at first, but I'm so grateful I signed up for Launch Lab because the last ten weeks have been unforgettable. The program isn't intimidating; it allows you to sit down and digest all the information in a master class setting, and the specialists Danielle brings in are amazing and educational. If you are a business owner or want to be a business owner in this space, I can't recommend Launch Lab enough. You owe it to yourself to join.

✦ Gillian Maier ✦

“Before CPG School, we had no CPG knowledge and were piecing our strategy together from books, podcasts, and ChatGPT but still did not know how to get where we wanted to go. Danielle’s Launch Lab gave us a clear starting point, a step by step roadmap, and a strategy that makes sense for the industry... After the course, we were way more confident making smarter decisions and building a profitable scalable business. If you are launching in CPG and feeling overwhelmed, this is the information I wish we had from day one.”

✦ Sam Murphy ✦

I was already a couple of months into building out my brand and testing recipes when I came across Danielle's course, Launch Lab. I was a little unsure at first, but after attending her intro workshop, I immediately decided to sign up. I am absolutely thrilled I did because this course changed my business. Danielle has given us all the essential tools to figure out exactly how to launch a CPG brand in a way that makes financial sense. I feel so much more confident in my ability to launch Little Twists now that I’ve gone through Launch Lab. Highly recommend.

✦ Dalya Rubin ✦

“We’re new to CPG.Launch Lab covered everything from cost of goods to branding and marketing. Danielle’s hands-on approach helped us find partners and build a product customers will pick up. We gained valuable connections and a clear path forward. The course was detailed, engaging, and full of resources. Highly recommend!”

✦ Sophie & David Emanual ✦

“I joined Launch Lab in March and it has been an amazing experience. The materials were great and we could reach out to experts through Slack for help with our own business. My favorite part was the one on one time with Danielle where you could bring your actual spreadsheets and go to market strategy to brainstorm how to tackle things better. If you are a new business feeling lost on retail or margins, this is great.”

✦ Sandra Diaz ✦

"If you’re new to the CPG space, no matter what stage you're in, I highly recommend Launch Lab with Danielle, it’s an incredibly valuable program.

A few things that really stood out to me:

1. The weekly sessions are super intentional and focused on key areas of CPG you actually need to understand. Danielle brings in top-tier experts who go deep on their specific area and share real, actionable insights.

2. The weekly office hours are a game changer. Danielle is a wealth of knowledge, and being able to get direct, tailored feedback on your brand is incredibly impactful.

3. The community she’s built is amazing. You’re surrounded by other founders in similar stages, and her network is so strong. She almost always has a connection or resource she can point you to.

Danielle has built something really special with Launch Lab. Highly recommend working with her!"

✦ Monica McClellan ✦

“So happy I found Danielle through Instagram! Launch Lab is so valuable. I wish I had her playbook three years ago, it would have saved so much time and money. The investment is worth it for access to Danielle, her network, and real actionable guidance with no sales pitch. Some of my best ROI to date. Highly recommend!”

✦ Jessica Lang ✦

I was so excited to launch my brand and product, but I didn't know where to start. I even considered going back to business school to figure things out. Then I found Launch Lab, and the expertise, CPG focus, and resources that Danielle so carefully curated were exactly what I needed and the best fit for me. Launch Lab has been an incredible blueprint for early execution, and I know that without it, I'd be spending a lot more time and money trying to figure things out on my own. A big thank you to Danielle and Launch Lab; I can't recommend it enough.

✦ Niya Jolis ✦

I can't believe how much more confident I feel going into launching a CPG brand because of everything I learned. Danielle not only knows exactly what you're going through as a new CPG founder, but she also knows your next steps and who you need to talk to in order to push you along the process. The course completely pulled back the curtain on what I feel is a very gate-kept industry. Launch Lab was one of the best investments I've made so far, and I highly recommend it if you're new to CPG or thinking about launching a brand.

✦ Morgan Benton ✦

Before joining Launch Lab, I connected with past founders who all had glowing things to say about Danielle, and within the first 10 or 15 minutes of talking with her myself, it was clear my co-founder and I would benefit from her expertise. Whether you're in the ideation phase and don't even know what you want to do yet, or you're already hitting retailers and landing on shelves, Launch Lab has something to offer you and then some. Danielle is so clearly an expert in her space, both throughout the course and afterward, I know we can count on her to be available for us well beyond the week-to-week curriculum. The connections coming out of the course have been invaluable, and I cannot stress enough how valuable this has been for us.”

✦ Diana Nino ✦