10 WEEK BOOTCAMP FOR CPG FOUNDERS

THE CPG SCHOOL

LAUNCH LAB™

00
DAYS
:
00
HOURS
:
00
MINUTES

We built Launch Lab™ to help you beat the odds, with a system that actually works.

Only 15% of CPG
Brands Survive

You're about to pour your cash, your weekends, and your entire heart into this brand. Let’s make sure it doesn’t flop.

✦ 85% of CPG brands never even hit the shelf.

✦ Only 15% survive launch.

✦ 10% make it to year two.

✦ And 5%? They're the breakout stars.

Why the 15% Win With Launch Lab

✦ Live weekly calls with feedback that’s actually useful.

✦ Danielle’s battle-tested IAH Launch Formula™ (aka shelf gold).

✦ Private Slack for answers, access, and a founder community.

✦ Small squad: just 40 founders to get the full experience.

The Launch Lab

✦

The Launch Lab ✦

Bet on yourself. make it real.

Who is this for

✦ Any founder who wants real education on how to get started and knows launching a brand isn’t just about ChatGPT or podcasts.

✦ Founders or brands in ideation or validation who haven’t started.

✦ Founders or brands already in motion - maybe working on R&D or branding - but who feel stuck and need a solid plan.

✦ Founders new to CPG who worry about wasting money and time.

✦ Founders who are already operating but recognize that their plan needs refinement or fine-tuning to truly excel.

✦ Brands selling at farmers markets, in restaurants, or with a family recipe they want to scale up.

✦ First-time CPG founders in Food, Beverage, Supplements, Personal Care, or Housewares

Everything You Need to Know

  • Start Date

    ✦ Monday, September 8, 2025

    ✦ Or whenever the 40 seats are gone.

  • Price

    ✦ $1,499 total ($10K value)

    ✦ or $292/month ×6

    ✦ or $99/week ×18

    (Cheaper than a failed launch)

  • Next Cohort

    ✦ 2026

    ✦ Last group of the year.

    ✦ Don’t sleep.

claim your spot

What they’re saying.

  • Co-Founder of Bad Hambres

    “Before CPG School, we had no CPG knowledge and were piecing our strategy together from books, podcasts, and ChatGPT but still did not know how to get where we wanted to go. Danielle’s Launch Lab gave us a clear starting point, a step by step roadmap, and a strategy that makes sense for the industry... After the course, we were way more confident making smarter decisions and building a profitable scalable business. If you are launching in CPG and feeling overwhelmed, this is the information I wish we had from day one.”

    ✦ Sam Murphy ✦

  • Founders of an RTD Beverage Brand

    “We’re new to CPG.Launch Lab covered everything from cost of goods to branding and marketing. Danielle’s hands-on approach helped us find partners and build a product customers will pick up. We gained valuable connections and a clear path forward. The course was detailed, engaging, and full of resources. Highly recommend!”

    ✦ Sophie & David Emanual ✦

  • Founder of Enjoy Brisca

    “I joined Launch Lab in March and it has been an amazing experience. The materials were great and we could reach out to experts through Slack for help with our own business. My favorite part was the one on one time with Danielle where you could bring your actual spreadsheets and go to market strategy to brainstorm how to tackle things better. If you are a new business feeling lost on retail or margins, this is great.”

    ✦ Sandra Diaz ✦

  • Founder of Royce & Reign

    “So happy I found Danielle through Instagram! Launch Lab is so valuable. I wish I had her playbook three years ago, it would have saved so much time and money. The investment is worth it for access to Danielle, her network, and real actionable guidance with no sales pitch. Some of my best ROI to date. Highly recommend!”

    ✦ Jessica Lang ✦

  • Founder Euphoric Elixirs

    “I loved being part of Danielle’s Launch Lab Cohort! I don’t know where we’d be without the invaluable guidance that helped us avoid pitfalls in pricing and navigate the nuances of a CPG business. The connections to industry resources alone will save us so much work down the line. Danielle is incredibly knowledgeable, approachable, and supportive.”

    ✦ Amber Spencer ✦

  • Founder The Brittle Babe

    “Danielle helped me realize my packaging was not doing my product justice, especially considering how delicious it is. She guided me through a new pricing strategy that is putting my business on a clear path to profitability and long term growth. These were things I had wrestled with for years and she helped me make smart informed decisions quickly.”

    ✦ Courtney Ray ✦

  • Founder of Solspill

    “Launch Lab was the clarity and fire starter I didn’t know I needed. Danielle built a space that’s both creatively energizing and strategically grounding. Her feedback shaped the foundation of Solspill. As a first-time CPG founder, Danielle made the complex simple and immediately actionable. Every session was educational and productive. If you’re building something meaningful, this is the room to be in.”

    ✦ Shannon Giles ✦

  • Founder of Sip The Goods

    Danielle's course was amazing. I highly recommend it to anybody who's serious about CPG. As a first-time founder, it filled in a lot of the blanks I had questions about and gave me really good information with in-depth detail. Beyond that, I'm really big on community building, and she is too. Getting all the founders into a group together and using each other as resources was incredibly beneficial. I know you're going to get a ton of value out of it. I highly recommend it to anybody looking to launch their CPG brand.

    ✦ Lance Raymond ✦

WHAT SEPARATES THE 15% WHO SURVIVE?

Inside the CPG School Launch Lab™

What the Winners Do Differently

They’ve got a system.

They skip the rookie mistakes.

They move fast, with real guidance.

That’s exactly what you get in the CPG School Launch Lab™. A live, 10-week sprint for founders who are done waiting and ready to get on shelf.

As a Lab Member, You Get:

✦ 10 Weeks of Live Sessions
Operator-led. All action. Zero fluff.

✦ The Complete IAH Launch Formula™
Danielle’s proven playbook for going from idea → shelf → sales.

✦ Execution Sprints
Get real work done—not just more “someday” notes.

✦ Founder Community
Private Slack, honest feedback, real accountability.

✦ Direct Product Review
Spot margin leaks and positioning gaps before they cost you.

✦ Proven Templates
The same tools used to launch 30+ successful brands.

✦ Small Cohort. Big Results.
Only 40 founders per Lab so that you get the focus, support, and clarity you need.

Lets Get You Profitable & Shelf Ready

What You Get as a Lab Member in the 10-Week Sprint

  • Week 0

    Onboarding & Community

    Get access to all materials, join the private Slack, and meet your cohort.

  • Weeks 1-2

    Concept Validation

    Move from “maybe” to a winning concept. Nail positioning and market fit.

  • Weeks 3-4

    Profit & Margin

    Model your pricing and margins so you build a business, not a hobby.

  • Weeks 5-6

    Production & Operations

    Turn ideas into a physical product, with a real supply chain and manufacturing guidance.

  • Weeks 7-8

    Market Entry & Launch

    Build a launch plan that actually drives revenue, not just hype.

  • Weeks 9-10

    Scale & Growth

    Lay the groundwork for the transition from shelf to growth and make it Happen.

Enroll today ($1,499 or $292/month x6)

The Math is Simple

The Cost of NOT Having the Formula: Average failed CPG launch wastes $50K-$100K and 18+ months. Launch Lab investment: $1,499.

40 founders max. Enrollment closes Aug 24th.

CPG INDUSTRY LEADERS

Meet your teachers

  • Jane Miller from JanesHaus Creative Agency Los Angeles

    Jane Miller

    Creative Director & Founder, JanesHaus

    Jane will teach you how to approach creative design and branding with scalability and community building in mind. You’ll learn how to develop a brand identity that resonates with your audience while crafting experiences that foster loyalty and growth.

  • Kelly Bennett

    Brand Strategist & Advisor, Bread & Butter Law

    A true brand strategy powerhouse, Kelly specializes in helping businesses define their brand strategy, positioning, and storytelling with clarity and impact. With her expert guidance, you’ll craft a brand that not only stands out in a crowded market but also connects authentically with your target audience. Whether you’re launching or refining your brand, Kelly ensures your messaging is powerful, compelling, and built for long-term success.

  • Sarah Delevan

    Finance & Unit Economics Expert, Founder, The Good Food CFO

    Sarah Delevan is a money expert, podcast host, and supporter of good food. Known for breaking down and simplifying need-to-know financial concepts, Sarah helps CPG founders build and grow a profitable food business. Her guidance will help you design a profitable business set up for long term sustainability. 

  • Nicole Swartz

    Trademark Attorney, Bread & Butter Law

    Nicole is an expert in trademarking, compliance, and brand protection, ensuring your business is set up for long-term success. She navigates the complexities of intellectual property and regulatory requirements, so you don’t have to. With her guidance, you’ll avoid costly legal pitfalls, safeguard your brand’s identity, and build a strong foundation for growth. Her expertise not only saves you time and money but also gives you peace of mind as you scale your business.

  • Alli Ball

    Founder of Retail Ready®

    Former grocery buyer and founder of Retail Ready®, Alli Ball, leads us through her transformative “Pitch Perfect” workshop—where she shares proven strategies and insider tips on how to confidently and effectively sell into retail.

  • Leah Marcus & Yasamin Bakhtair

    Co-Founders of Good Girl Snacks

    Leah and Yasamin, the co-founders behind the viral pickle brand Good Girl Snacks, share how they’ve built a loyal customer base through social media and content—turning authentic connection into real, profitable growth.

  • Mollye Santulli

    Senior Associate at Springdale Ventures

    Mollye, Senior Associate at Springdale Ventures, finance expert, and Harvard MBA, brings us behind the scenes of venture capital. She’ll share what VCs are really looking for, how to know if your brand is ready for investment, and the essential do’s and don’ts of pitching and raising capital.

  • Francine Voit & Nico Buffo

    Co-Founders of Pistakio

    Founders Fran and Nico pull back the curtain on their wild journey building Pistakio—the viral brand making waves in snacking—and share what it’s really taken to get to where they are today.

  • Rhiannon Franz

    D2C Growth Expert

    Rhiannon is a paid media expert with two decades of experience running marketing funnels for major brands.  Before you spend a dime, she'll make sure your business is actually ready. She will share her Ad-Ready Scorecard to assess your marketing foundation and learn the 4 key pillars that must be thriving in your marketing machine before you invest in ads—so when you do, you’re set up for real, profitable success.

  • Lydia Bagarozza & Bridget Aileen Sicsko

    Co-Founders, Visibility on Purpose

    Lydia and Bridget are experts in PR and earned media, helping brands secure meaningful press coverage. They’ll teach you how to craft compelling pitches, connect with editors, and land features that elevate your brand’s visibility. With their proven strategies, you’ll learn how to position your brand for media success and make an impact in a crowded market.

  • Riley Arntz

    Amazon expert, logistics strategist and Founder of 3PL

    Riley is has built supply chain solutions for dozens of CPG brands. With proprietary software and hands-on experience, he’ll share what it takes to run a high-performing Amazon storefront and how to build a supply chain that scales efficiently.

  • Rebecca Bernard

    Sales and Merchandising expert, founder of Launch Pad DSD and Empire City Brands

    Rebecca shares her proven strategies for breaking into independent retailers and how to strategically budget for trade spend during the early stages of building your brand.

  • Matt Wallace

    Founder & CEO of Jai Development

    Matt is a seasoned expert in R&D, operations, and supply chain strategy. He’ll walk you through the critical decisions every founder must make when developing a product and building a scalable, efficient supply chain.

  • Moni Kupczak

    Faire expert & Founder of Koopslie Consulting

    Moni breaks down everything you need to know before selling on Faire—and how to leverage the platform as a powerful tool to drive and scale your wholesale growth.

  • Samantha Fine

    Paid Media & Funnel Strategist, Samantha Fine

    Samantha shares actionable best practices for building a media plan that aligns with your budget, growth goals, and stage of business. She’ll also break down how to test, optimize, and scale your campaigns without wasting spend.

Choose Your Payment Plan

  • Monthly $292/month

    ✦ $292/month for 6 months

    ✦ Spread it out

    Same full access, just easier on cash flow.

    enroll now

  • One-Time $1,499

    BEST VALUE

    ✦ Save up to $283

    ✦ No recurring fees
    Pay once and you’re in.

    enroll now

  • Weekly $99/week

    ✦ $99/week for 18 weeks

    ✦ Bite-sized & flexible

    ✦ Get started today, pay as you go.

    enroll now

FAQ

  • Ideally, yes, it’s your foundation. This operator-led strategy session spots profit leaks, dials in your margins, and maps your critical first moves. It ensures you're ready for the cohort and maximizes your ROI. Every founder should start here.

  • This isn't a "download these slides" course. The Launch Lab is live, hands-on, and led by someone who's actually built and sold brands. You get weekly sessions, real-time feedback, a vetted founder cohort, and frameworks that have put products on shelf—not just theory.

  • All sessions are recorded and uploaded to your portal. You'll never miss content, and you'll have ongoing Slack access for support between sessions.

  • These frameworks work for most CPG startups—food, beverage, housewares and supplements. If you're building a physical product brand, you're in the right place.

  • 3-4 hours per week. That includes the live sessions (60 minutes), optional office hours, and implementing action steps for your launch.

  • That's exactly why we start with the Profit Catalyst™. It shows your gaps, strengths, and whether the CPG School Launch Lab is the right next move. If you're too early, we'll direct you to the appropriate starting point.

  • Yes. All sessions are virtual. We've had founders from across North America and beyond. If you're building a CPG brand, you're welcome.

  • Join our upcoming Live Power Hour in the workshop section to to determine if The Launch Lab is your next strategic move.

    CHECK IT OUT

    or book a 15 min call with Danielle

CHAT WITH DANIELLE

Got Questions? Book a Call

Will You Be in the 15% Club?


85% of brands fumble the launch.
15% have the formula and the shelf space to prove it.

Only 40 founders get in.
Doors close Aug 24. Next round? 2026.
Let’s not shelf your dreams.