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Are you a first-time CPG founder who needs customized strategy, execution and launch guidance?
What You’re Up Against
✦ You're unsure how to price your product, build healthy margins, and create a profitable business.
✦ You don't know how much capital you'll need, where to spend it, or how to build a realistic operating budget.
✦ You're struggling to navigate manufacturing, operations, and the countless decisions that come with bringing a product to market.
✦ You want to get into retail and grow your brand, but you don't have a clear roadmap for pitching buyers, choosing channels, or scaling strategically.
- A great idea, but no clear roadmap.
- Piecing together advice from podcasts, books, and AI.
- Months of trial, error, and expensive mistakes.
- Guessing on pricing, margins, and profitability.
- Cold-emailing buyers and hoping for a response.
- Generic advice from people who've never built a brand.
- Winging your packaging, positioning, and pitch.
- Doing everything alone and second-guessing every move.
- Feeling stuck in research mode.
- A product sitting in your garage.
- ✦ A proven step-by-step launch framework.
- ✦ The proprietary IAH Launch Formula™ used across 100+ brands.
- ✦ Skip costly detours and move faster with confidence.
- ✦ Build a business with profit baked in from day one.
- ✦ Learn how to approach retailers and distributors strategically.
- ✦ Operator-level guidance from a founder who scaled from $0 to $40M.
- ✦ Build a shelf-ready brand buyers and customers understand instantly.
- ✦ Community, office hours, and direct founder support.
- ✦ Launch with clarity, momentum, and a plan.
- ✦ A scalable brand built to grow.
Lets Get You Profitable & Shelf Ready
Whether you're balancing a full-time job or simply want expert guidance, 1:1 support helps you launch faster, avoid costly mistakes, and protect your investment.
Your IAH Advisory Package™ is matched to your goals,
so you make it Happen, faster.
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Strategy Advisor
$1,500 -$2,500/mo
Best for: First-time founders working towards launch or are already launched.
Strategic advisory for founders who want expert guidance while executing themselves.
Who This Works For: Founders who have already worked with us 1:1 or in Launch Lab and need less support.
Anticipated Outcome: Sound decision making and access to industry best practices while you build your brand or are in growth mode.
Work Style: 1:1 over video
Length of Engagement: Minimum 3 months
Weekly Engagement: 60-min 1:1 video calls tailored around your business and go-to-market strategy
Availability & Support Level: Unlimited Slack messages and email with Danielle. Templates and guidance given for all launch tasks.
Access to Rolodex: Yes
*Profit Plan Session Required prior to kick off
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Execution Advisor
$3,000 - $4,000/mo
Best for: Pre-launch brands needing market entry.
Operator-driven hands-on strategy and execution support to take your product from concept to shelf.
Who This Works For: Founders who need a playbook, an advisor, and want support with execution.
Anticipated Outcome: Execution help and guidance to get your brand launched quickly, efficiently, and successfully.
Work Style: 1:1 over video
Length of Engagement: Minimum 6 months.
Weekly Engagement: 60-min 1:1 video calls tailored around your business and go-to-market strategy. Available for additional calls with suppliers.
Availability & Support Level: Unlimited Slack messages and email with Danielle. Rolodex referrals will be given for additional launch tasks or handled by the client.
Executed by Danielle & IAH: Market Research, Pricing Strategy, Channel Strategy, Marketing Plan & Strategy, Sales & Distribution Strategy, Co-Packer & R&D Support, Supply Chain Setup, Sales Assets, Sales Forecasting, 36 months Financial Model Inputs, P&L Forecast.
Access to Rolodex: Yes