“Before CPG School, we had no CPG knowledge and were piecing our strategy together from books, podcasts, and ChatGPT but still did not know how to get where we wanted to go. Danielle’s Launch Lab gave us a clear starting point, a step by step roadmap, and a strategy that makes sense for the industry... After the course, we were way more confident making smarter decisions and building a profitable scalable business. If you are launching in CPG and feeling overwhelmed, this is the information I wish we had from day one.”

✦ Sam Murphy ✦

I have absolutely loved the Launch Lab program; it's seriously the best thing I have ever done. I would not be where I am today without it, and I can't even imagine navigating this journey without Danielle. Danielle is the best teacher, a spreadsheet wizard, and is so patient and clear when answering questions. It really is like going to business school to start a CPG brand, as you go through every step from idea to launch. The cohort also provides an amazing community of people doing the same things as you, which has been super fun. I can't recommend Launch Lab enough.

✦ Gina Moore ✦

I recently completed Danielle's "It's All Happening" 10-week Launch Lab program, and honestly, it was the best 10 weeks I've had in my professional career thus far. I was super new to starting a business, and while I had this idea I was excited about, I really didn't know where to start. I was hesitant at first, but I'm so grateful I signed up for Launch Lab because the last ten weeks have been unforgettable. The program isn't intimidating; it allows you to sit down and digest all the information in a master class setting, and the specialists Danielle brings in are amazing and educational. If you are a business owner or want to be a business owner in this space, I can't recommend Launch Lab enough. You owe it to yourself to join.

✦ Gillian Maier ✦

I was already a couple of months into building out my brand and testing recipes when I came across Danielle's course, Launch Lab. I was a little unsure at first, but after attending her intro workshop, I immediately decided to sign up. I am absolutely thrilled I did because this course changed my business. Danielle has given us all the essential tools to figure out exactly how to launch a CPG brand in a way that makes financial sense. I feel so much more confident in my ability to launch Little Twists now that I’ve gone through Launch Lab. High;y recommend.

✦ Dalya Rubin ✦

“We’re new to CPG.Launch Lab covered everything from cost of goods to branding and marketing. Danielle’s hands-on approach helped us find partners and build a product customers will pick up. We gained valuable connections and a clear path forward. The course was detailed, engaging, and full of resources. Highly recommend!”

✦ Sophie & David Emanual ✦

“I joined Launch Lab in March and it has been an amazing experience. The materials were great and we could reach out to experts through Slack for help with our own business. My favorite part was the one on one time with Danielle where you could bring your actual spreadsheets and go to market strategy to brainstorm how to tackle things better. If you are a new business feeling lost on retail or margins, this is great.”

✦ Sandra Diaz ✦

“So happy I found Danielle through Instagram! Launch Lab is so valuable. I wish I had her playbook three years ago, it would have saved so much time and money. The investment is worth it for access to Danielle, her network, and real actionable guidance with no sales pitch. Some of my best ROI to date. Highly recommend!”

✦ Jessica Lang ✦

“I loved being part of Danielle’s Launch Lab Cohort! I don’t know where we’d be without the invaluable guidance that helped us avoid pitfalls in pricing and navigate the nuances of a CPG business. The connections to industry resources alone will save us so much work down the line. Danielle is incredibly knowledgeable, approachable, and supportive.”

✦ Amber Spencer ✦

I was so excited to launch my brand and product, but I didn't know where to start. I even considered going back to business school to figure things out. Then I found Launch Lab, and the expertise, CPG focus, and resources that Danielle so carefully curated were exactly what I needed and the best fit for me. Launch Lab has been an incredible blueprint for early execution, and I know that without it, I'd be spending a lot more time and money trying to figure things out on my own. A big thank you to Danielle and Launch Lab; I can't recommend it enough.

✦ Niya Jolis ✦

“Danielle helped me realize my packaging was not doing my product justice, especially considering how delicious it is. She guided me through a new pricing strategy that is putting my business on a clear path to profitability and long term growth. These were things I had wrestled with for years and she helped me make smart informed decisions quickly.”

✦ Courtney Ray ✦

“Launch Lab was the clarity and fire starter I didn’t know I needed. Danielle built a space that’s both creatively energizing and strategically grounding. Her feedback shaped the foundation of Solspill. As a first-time CPG founder, Danielle made the complex simple and immediately actionable. Every session was educational and productive. If you’re building something meaningful, this is the room to be in.”

✦ Shannon Giles ✦

Danielle's course was amazing. I highly recommend it to anybody who's serious about CPG. As a first-time founder, it filled in a lot of the blanks I had questions about and gave me really good information with in-depth detail. Beyond that, I'm really big on community building, and she is too. Getting all the founders into a group together and using each other as resources was incredibly beneficial. I know you're going to get a ton of value out of it. I highly recommend it to anybody looking to launch their CPG brand.

✦ Lance Raymond ✦

I can't believe how much more confident I feel going into launching a CPG brand because of everything I learned. Danielle not only knows exactly what you're going through as a new CPG founder, but she also knows your next steps and who you need to talk to in order to push you along the process. The course completely pulled back the curtain on what I feel is a very gate-kept industry. Launch Lab was one of the best investments I've made so far, and I highly recommend it if you're new to CPG or thinking about launching a brand.

✦ Morgan Benton ✦

I found Danielle's Launch Lab course to be immensely helpful, as no similar course I've taken in the past has covered this level of information with such detail. We met three times a week for ten weeks, with additional office hours on top of that. The classes included a mix of Danielle teaching and guest speakers, and we covered so many topics necessary for emerging CPG founders, such as pricing strategy, COGS, channel strategy, branding, marketing, messaging, social media, and sales. Danielle really cares about supporting people in this industry, and she helped create a great community within the cohort. The sense of community has really kept up my motivation during what could have been a pretty lonely entrepreneurial journey. I'm really going to miss this course and I'm looking forward to keeping in touch with Danielle and the other students.

✦ Rashmi Sanbhadti ✦

Danielle’s class was a real eye-opener. Her workshop cuts through the noise and offers clear, thoughtful steps for navigating uncharted CPG territory. The advice is practical, validating, and grounded in real experience from start to finish. In a world full of information, Danielle brings wisdom, not noise. It’s a true game changer.

✦ Richard Fisher Estrada ✦