SaladSprinkles Decision To Pause Operations & How They Navigated The Challenge of Product Education

Blakely and Jordan are best friends, creative pros, and food lovers who met in art school fifteen years ago. Jordan is an award-winning designer and entrepreneur with a sharp eye for branding, while Blakely has spent over a decade running creative operations at a top global ad agency. Together, they created SaladSprinkles—born from a shared love of clean ingredients and clever shortcuts, and built to make everyone fall back in love with lettuce. We recorded this episode a few months back and a lot has changed in their business. Since then, Jordan & Blakey decided to stop production. Here is a note they sent out to thier followers this week:

We've hit a wall: our production costs are too high to make larger retail expansion work. To get our price point where it needs to be, we'd need to produce at a much larger scale—which requires capital we don't have. We've explored every angle (different suppliers, packaging options, cost models), but without significant funding upfront, we can't solve this puzzle on our own.

Rather than take on debt we can't sustain, we're pausing production to find the right partner—a larger company with the infrastructure and resources to produce SaladSprinkles more efficiently and get it into stores nationwide at a price that works.

Tune in as we have a really raw conversation of why they came to this decision and whats next for Jordan, Blakely and SaladSprinkles.

In this episode:

• Why the founders decided to hit the pause button and reassess

• Whats next for the brand and the founders

• What its been like for them pioneering a new category and their journey of building