How Ciao Pappy is Building a Modern Italian Brand That Actually Feels Real
Francesca Pittaluga founded Ciao Pappy in 2022, inspired by her first-generation Italian roots and her love for both the California and Italian coasts. Growing up between these two worlds, she developed a deep appreciation for the beauty of Italian tradition and the laid-back vibrancy of the West Coast. Following a 14-year career in luxury fashion, Ciao Pappy brings those influences together—blending old-world flavors with a fresh, modern sensibility to introduce a new kind of Italian American story, rooted in quality and authenticity. Ciao Pappy’s premium marinara sauces are made with non-GMO ingredients, no added sugar, and California-grown tomatoes. A true people person, Francesca finds her greatest happiness in gathering and sharing meals, believing that food has the power to bring people closer and enrich everyday life. Today, Ciao Pappy is available online and in more than 300 retail stores across the U.S., including Whole Foods, Bristol Farms, Goop, Farmshop, and Gjusta Grocer. The brand has been featured in Goop, Eater, Town & Country, and the LA Times.
In this episode:
How Francesca approached retail rollouts and her channel strategy
How she’s taken a regional, organic and slower growth approach
How she finacially got the business off the ground