How Hummingbirds is Turning Everyday Fans into a Marketing Engine

Emily Steele, CEO & Co-Founder of Hummingbirds

Emily Steele is the CEO and Co-Founder of Hummingbirds, a venture-backed platform that connects CPG brands with over 30,000 everyday content creators. With a deep belief in the power of authentic partnerships, Emily and team have scaled Hummingbirds to dozens of U.S. cities, helping brands drive shelf-level awareness by matching them with creators eager to try & share their products with friends.

What started as a love of sharing things in her own backyard in Des Moines, Iowa has turned into thousands of people across the U.S. sharing the brands near them that they love.

In this episode:

• Why every person has influence — being part of the Hummingbirds community means getting connected to ideas, tools, and trends that make creators and brands stronger.

• How she saw a white space opportunity with hyper local marketing and decided to niche down.

• What the future looks like for retail marketing.