A Decade in the Making : The Skinny Dipped Story with Val & Breezy Griffith

Written By Danielle Calabrese

Breezy Griffith is the CEO & Founder of SkinnyDipped, a brand she launched with her mom, Val Griffith, from their kitchen table with a shared passion for creating better-for-you snacks with no compromise on flavor. With an adventurous spirit and sharp business acumen, Breezy has led the company to remarkable growth, expanding to three innovative product lines and nationwide distribution in over 23,000 retail locations. She oversees commercial development, sales strategies, product innovation, marketing, and retail expansion,ensuring that every SkinnyDipped snack delivers big taste with fewer sugars and only real ingredients. Her leadership continues to push SkinnyDipped to the forefront of the modern snacking movement. As Co-Founder & Head of Innovation, Val Griffith is the flavor mastermind behind SkinnyDipped. She and her daughter, Breezy, created the brand with a simple yet powerful goal: to make snacking both delicious and better for you. Val’s highly intuitive palate and passion for natural, balanced flavors fuel the company’s product development and innovation, including its signature thin-dipped coatings. She is constantly perfecting and experimenting with new ingredients and flavor combinations, ensuring that every bite is irresistible and clean. Val is also deeply involved in SkinnyDipped’s philanthropic initiatives, believing that great food is an act of love—a philosophy that shapes the brand’s approach to snacking and giving back.

Inside the Episode:

  • How they started in their living room over a decade ago

  • How instrumental their team has been in their success

  • The highs and the lows and everything in between. How they have weathered the storms.

  • The 18 month turnaround that changed everything

Danielle Calabrese