Cracking the CPG Code with Allison Ball

Alli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program that has provided strategic support, curated curriculum, and values-aligned community for over 3,000 producers of packaged products in the food industry. As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get on the shelf and have high sales once you’re there. Find her on her website here or on Food Biz Wiz®, her award-winning podcast about wholesale strategy, which contains a library of 250 episodes.

Inside this Episode:

• What retail buyers are really looking for when deciding which products to bring onto their shelves—and how founders can stand out in a crowded category.

• The biggest mistakes emerging brands make when pitching and selling wholesale, plus how to avoid them.

• What to focus on in your pitch.