Inside Misfits Market: How Jessie Kimsey is Curating the Future of Grocery
Jessie Kimsey is a results-driven merchandising leader with more than a decade of experience across e-commerce and brick-and-mortar retail. At Misfits Market, she leads vendor strategy and category innovation, curating mission-driven brands and championing emerging products that are transforming the food system. A passionate advocate for quality, sustainability, and impact in grocery, Jessie helps like-minded brands connect with hundreds of thousands of highly engaged consumers on Misfits Market’s discovery-driven platform.
Inside this Episode:
How Misfits is different from other online grocery retailers. Yes, they are more than an ugly produce online retailer!
What Misfits is doing to fix the broken “pay to play” retail grocery system.
How they support emerging brands and help test/ move through inventory quickly.
What Misfits is looking for and the exciting launch of their new household essentials section.