From Afghan Roots to Pantry Staple: Meet The Tursh Sisters

Meena & Tabi Hoshmand, Sisters & Co-Founders of Tursh

Sisters Meena and Tabi, first-generation Afghan Americans, founded Tursh to share the bold, soulful flavors they grew up with. Inspired by their mother Furoozan’s cherished recipes, they’ve reimagined traditional Afghan chutneys for the modern kitchen. Every small-batch jar of Tursh is handcrafted with real ingredients, no shortcuts, and a whole lot of heart—bringing tang, tradition, and a taste of home to tables everywhere.

In this episode:

  • We cover what its been link for Meena & Tabi to carry on with their full time jobs while boostrapping their small business.

  • How they approached scaling their mothers family recipe.

  • Why they chose to lean into “hot sauce” vs chutney.

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