The Unfiltered Rise of One Trick Pony with Lucy Dana

From Uber to Blue Bottle to peanut butter powerhouse— Lucy Dana’s journey is all grit, vision, and a love for doing things differently. As the co-founder + CEO of One Trick Pony, she’s turned two simple ingredients (Argentinian peanuts + a whole lot of dedication) into the kind of peanut butter you’ll hide from your family. In our interview, Lucy shares how she built a brand rooted in quality and fun — and why the new packaging feels like the perfect reflection of the bold, playful spirit behind One Trick Pony. Trust me: this isn’t your average PB jar. It’s smooth, it’s gritty (in all the right ways), and it’s here to shake up the aisle.

In this episode:

• Lucy’s leap from Uber + Blue Bottle to building a peanut butter brand from the ground up with her brother & SIL.

• How grit, vision, and two simple ingredients turned One Trick Pony into a category standout

• The story behind their bold new packaging — and why it perfectly matches the fun, playful spirit of the brand