How to have a standout launch with Amrit Richmond of Indie CPG

Amrit Richmond, Founder & Creator of Indie CPG

Amrit Richmond is a strategist who studies consumer goods for work and play. You can find her on Instagram at Indie CPG where she creates content and community for humans building brands. Reach out to her when you're launching something new or if you want to meet like-minded founders to collaborate with on your next flavor, product, event or campaign.

In this episode:

• What standout brands are doing to differentiate

• How to approach creators

• How to validate your product idea and get feedback outside of friends and family