The Yes Way Rosé Growth Story
Erica Small & Nikki Huganir, Co-Founders of Yes Way Rosé
Erica Small and Nikki Huganir are the co-founders of Yes Way Rosé, a modern wine brand rooted in creativity, community, and female friendship. The lifelong friends launched the brand in 2013, first building a highly engaged online audience and lifestyle community before introducing their first wine in 2018. Today, Yes Way Rosé has grown into one of the leading rosé brands in the U.S., with more than 13 million bottles sold to date and a portfolio spanning still, sparkling, canned, and non-alcoholic wines.
Drawing from backgrounds in editorial, fashion, graphic design, and creative direction, Erica and Nikki built Yes Way Rosé with a distinct point of view that helped redefine what a modern wine brand could look and feel like. Erica’s experience as a fashion editor and writer for publications including Interview, Esquire, Glamour, and The New York Times informed the brand’s voice and cultural relevance, while Nikki’s background in design and art direction shaped its instantly recognizable visual identity and aesthetic world.
Together, they have grown Yes Way Rosé into a category-defining brand known for its crisp, dry French rosé, strong creative vision, and loyal community. They are also the co-authors of Yes Way Rosé: A Guide to the Pink Wine State of Mind. The brand has been featured in Forbes, Food & Wine, Vogue, Wine Enthusiast, Cosmopolitan, InStyle, Cherry Bombe, and more. Erica lives in Los Angeles with her husband and son, and Nikki lives in Baltimore with her husband and two daughters. Follow Yes Way Rosé on Instagram.
In this episode:
How the best friend duo built buzz as a lifestyle brand before they were a Rosé brand.
The strategic partnership that gave them an unfair advantage
Why they have doubled down on Rosé