Emma Weeden is the founder of Emma’s Snacks, a Los Angeles based snack brand known for its chocolate-covered potato chips made with kettle-cooked chips and high-quality, thoughtfully sourced ingredients. She started the company while working a full-time job, building it from the ground up through grassroots sampling, organic marketing, and early retail partnerships. What sets Emma's Snacks apart is its commitment to clean, whole-food ingredients — think organic fair trade chocolate, avocado oil instead of seed oils, and no natural flavors or additives — proving that indulgence and intention don't have to be mutually exclusive. Emma spotted a gap in a category that had been largely untouched by the better-for-you movement and set out to upgrade every part of the chocolate-covered chip, from the oil it's fried in to the chocolate it's dipped in. Emma's Snacks is focused on redefining indulgent snacking with a premium, modern approach.

In this episode we cover:

How Emma spotted a gap in the market
The challenge of creating a legit clean but still indulgent product
How Emma is bootstrapping but still working a full time job - the balance

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Building Emma’s Snacks with Emma Weeden

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