Drinking dirty martinis like it’s her job - Nikta Mansouri

Nikta Mansouri, Founder of La Saum

Nikta Mansouri is the Founder and CEO of La Saum, the Los Angeles-based dirty martini brand she launched in 2025. La Saum is built around the idea that the martini is more than a drink, it's a ritual, a mood, and increasingly, a cultural signal. The brand sits at the intersection of taste and intention, for the thoughtful consumer. Before founding La Saum, Nikta spent nearly a decade in entertainment, working at Gloria Sanchez Productions and Saturday Night Live, where she developed a sharp eye for culture and what makes something feel undeniably of-the-moment. She holds a dual degree from NYU's Tisch School and Stern School. Her dog’s name is Humphrey Bogart.