The fast launch that put Noodo on the map with Liana Krasnow
Liana Krasnow is the co-founder of Noodo, a better-for-you sauce brand reimagining pantry staples with clean, functional ingredients, featuring bone broth as a core component for added nutrition and depth of flavor. She is building the company alongside her dad, Enzo, combining family roots with a modern approach to food. With a passion for wellness and entrepreneurship, Liana has taken Noodo from concept to retail shelves, sharing an honest look at what it takes to grow a brand from the ground up.
In this episode:
How Liana and Enzo have evolved and commercialized the family recipe
The lightspeed branding job that put Noodo on the map at Expo West
The strategy behind the regional distribution approach that the brand is taking