Rachel Krupa, Founder of The Goods Mart & Krupa Consulting
Rachel Krupa is the founder of The Goods Mart, a mission-driven convenience store offering better-for-you snacks and essentials. With a background in public relations, (also the founder of Krupa Consulting) she has been instrumental in promoting health-conscious brands and fostering community engagement. Rachel’s innovative approach to retail has garnered attention for its focus on sustainability and social responsibility. Through her work, she continues to redefine the convenience store experience, making healthier options more accessible to all.
In this episode:
Storytelling over selling: why purpose-driven brands make the best PR stories, and how a good publicist finds the founder story you didn’t know you had.
Lessons from closing a store, and the pivot that followed: what went wrong in Silver Lake, why founders deserve compassion when they close, and how The Goods Mart grew into a hospitality curation and distribution business.
Low-cost, high-impact launch tactics: Rachel’s point system for judging partnerships, hyper-local grassroots sampling, DMing writers directly, and why taste beats packaging every time.