CRUNO : The Farmers Market Granola Brand That Got A Major Glow Up

Yuliya Wilson, Founder of Cruno, a premium granola brand made with bold flavors and anti-inflammatory ingredients.

After spending more than a decade in tech helping companies grow and maximize ROI, Yuliya Wilson felt called to build something of her own. Something that aligned with her passion for nutrition, wellness, and creating products that genuinely help people feel their best. What started as homemade granola shared with friends and family evolved into Cruno, a premium granola brand known for its bold flavors and thoughtfully sourced, anti-inflammatory ingredients.

Yuliya launched Cruno at local farmers markets in Northern California, where she built a loyal customer base one conversation, one sample, and one bag at a time. Those early market days became the foundation for the brand, providing direct feedback from customers and helping shape everything from product development to packaging and positioning.

Today, Cruno has grown beyond the farmers market, evolving into a CPG brand while staying true to its original mission. Yuliya now splits her time between developing new recipes, growing the business, and navigating the challenges and rewards of entrepreneurship. Her journey is a testament to the idea that careers don’t have to follow a straight line and that sometimes the biggest opportunities come from betting on yourself.