How a Wedding Cake Obsession Turned Into a Launch at Central Market

Alyssa Fernandez, Founder of Ollin

Alyssa Fernandez is the founder of Ollin, a cake mix company that is making cakes real again with better grains. She's bringing stone-milled heritage wheat from Texas farmers to your kitchen— because gluten isn't the problem, it's what we did to it.

Ollin (pronounced all-in) is a Nahuatl word meaning "movement" or "to come full circle"—which is exactly what Alyssa is doing with baking. She's calling a truce with gluten by bringing heritage grains back where they belong: in your kitchen, at your celebrations, on your Sunday table.

Every box is hand-packed in North Texas. Every grain is sourced from Texas farms. Every cake you bake tells a story—one that connects culture with celebration, tradition with taste, and Texas soil with your table.

In this episode:

• How Ollins unique value proposition and positioning is helping her win retail placement.

• The brands first manufacturing run and how she quickly had to pivot to a more scaleable solution.

• Lessons learned during her retail and distribution rollout