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Your Pricing Strategy Could Be the Difference Between Growth and Going Under

THE IAH 

PROFIT PLAN™

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Stop guessing your numbers. In just 90 minutes, we’ll create a Profit Plan that makes your business sustainable, scalable, and ready for retail.

Only 10 Spots Available Each Month

✦ If your pricing is based only on what your competitors are doing… you’re setting yourself up to fail.

✦ Margins that “seem fine” online often collapse the minute you step into wholesale or retail or Amazon. And the hard truth?


✦ 85% of brands fail, and one of the biggest reasons is poor margins.

✦ You didn’t start your business to hustle for years only to realize your numbers don’t add up.

The Proven Fast-Track

✦ In my 1:1 Profit Plan Session, I help you map out a pricing strategy that sets you up to:

  • Confidently price your products so you aren’t leaving money on the table.

  • Build margins that work for DTC and retail.

  • Understand exactly how to grow profitably, not just grow revenue.

  • Walk away with a clear plan you can implement immediately.

All in just 90 minutes.

Your Business Deserves To Be Profitable

register here

The IAH Profit Plan

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The IAH Profit Plan ✦

  • Why This Is Important:

    ✦You stop second-guessing your numbers.


    ✦You have a pricing structure that supports both growth and sustainability.


    ✦You know exactly what you can afford to spend on marketing, team, and operations.


    ✦ You feel confident saying “yes” to retail opportunities, because you’ve built them into your plan.

    ✦ This exercise gives you a clear picture of what is happening in your category and adjacent categories.

  • What You Get:

    ✦During your 90-minute Profit Plan Session, we’ll cover:

    ✦Your Numbers, Simplified: A deep dive into your current costs and pricing.

    ✦Your Pricing Strategy: Adjustments that align with your goals and industry benchmarks.

    ✦Your Profitability Map: A step-by-step plan for sustainable margins and long-term growth.

    ✦You’ll walk away with:


    ✦A customized Profit Plan spreadsheet that outlines pricing strategy, margins by channel, market research, COGS tiers (either real or estimated) & inventory cash flow impact.
    ✦Action steps you can start implementing the same day

  • Who's it For:

    ✦You’re ready to scale but aren’t sure if your pricing can support it

    ✦You’re in development and want to give your food scientists a COGS budget

    ✦You want to pitch to retailers eventually but need to know your margins are viable

    ✦You feel like your costs are eating away at profits

    ✦You want clarity and confidence in your numbers

    ✦You need to strategically understand what your competition is doing

Register here

Operator-level guidance - Real experience

The IAH Profit Plan™ in Just  One Step𓈒

Book Now

The IAH Profit Plan™ $499

1:1 Deep-Dive Operator Audit
A no-fluff, operator-led assessment of your numbers, pricing, and launch path. Walk away with a Custom Profit Plan for what your brand needs to make it Happen.

Enroll today

What they’re saying.

  • Co-Founder of Bad Hambres

    “Before CPG School, we had no CPG knowledge and were piecing our strategy together from books, podcasts, and ChatGPT but still did not know how to get where we wanted to go. Danielle’s Launch Lab gave us a clear starting point, a step by step roadmap, and a strategy that makes sense for the industry... After the course, we were way more confident making smarter decisions and building a profitable scalable business. If you are launching in CPG and feeling overwhelmed, this is the information I wish we had from day one.”

    ✦ Sam Murphy ✦

  • Founders of an RTD Beverage Brand

    “We’re new to CPG.Launch Lab covered everything from cost of goods to branding and marketing. Danielle’s hands-on approach helped us find partners and build a product customers will pick up. We gained valuable connections and a clear path forward. The course was detailed, engaging, and full of resources. Highly recommend!”

    ✦ Sophie & David Emanual ✦

  • Founder of Brisca

    “I joined Launch Lab in March and it has been an amazing experience. The materials were great and we could reach out to experts through Slack for help with our own business. My favorite part was the one on one time with Danielle where you could bring your actual spreadsheets and go to market strategy to brainstorm how to tackle things better. If you are a new business feeling lost on retail or margins, this is great.”

    ✦ Sandra Diaz ✦

  • Founder of Royce & Reign

    “So happy I found Danielle through Instagram! Launch Lab is so valuable. I wish I had her playbook three years ago, it would have saved so much time and money. The investment is worth it for access to Danielle, her network, and real actionable guidance with no sales pitch. Some of my best ROI to date. Highly recommend!”

    ✦ Jessica Lang ✦

  • Founder Euphoric Elixirs

    “I loved being part of Danielle’s Launch Lab Cohort! I don’t know where we’d be without the invaluable guidance that helped us avoid pitfalls in pricing and navigate the nuances of a CPG business. The connections to industry resources alone will save us so much work down the line. Danielle is incredibly knowledgeable, approachable, and supportive.”

    ✦ Amber Spencer ✦

  • Founder The Brittle Babe

    “Danielle helped me realize my packaging was not doing my product justice, especially considering how delicious it is. She guided me through a new pricing strategy that is putting my business on a clear path to profitability and long term growth. These were things I had wrestled with for years and she helped me make smart informed decisions quickly.”

    ✦ Courtney Ray ✦

  • Founder of Solspill

    “Launch Lab was the clarity and fire starter I didn’t know I needed. Danielle built a space that’s both creatively energizing and strategically grounding. Her feedback shaped the foundation of Solspill. As a first-time CPG founder, Danielle made the complex simple and immediately actionable. Every session was educational and productive. If you’re building something meaningful, this is the room to be in.”

    ✦ Shannon Giles ✦

  • Founder of Sip The Goods

    Danielle's course was amazing. I highly recommend it to anybody who's serious about CPG. As a first-time founder, it filled in a lot of the blanks I had questions about and gave me really good information with in-depth detail. Beyond that, I'm really big on community building, and she is too. Getting all the founders into a group together and using each other as resources was incredibly beneficial. I know you're going to get a ton of value out of it. I highly recommend it to anybody looking to launch their CPG brand.

    ✦ Lance Raymond ✦

FAQ’s

  • Absolutely! We can work together 1:1 or in Launch Lab.

  • No worries, The Profit Plan was designed to provide a COGS estimate that you can then take to your R&D team to work with. This way, they will create something great for you that gives you a healthy margin structure.

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IAH Profit Plan™

Built for Founders Who Don’t Have Time to Waste

Only 15% of CPG brands survive. You? You’re not here to wing it.

Your path to shelf and profit starts with the Profit Plan™ ($499) - a no-fluff strategy session that maps your launch, plugs your leaks, and builds your custom advisory roadmap.

This is how we fast-track founders who are ready to move.

Register Here