Birdie Bakes : How two moms are building a brand that solves a real problem

Co-Founders Victoria Tawney & Katie Nugent

Birdie Bakes Co makes the first easy-to-bake muffin mix with real fruits and veggies in every bite.

Founded by two moms, Victoria Tawney and Katie Nugent who know the challenge of feeding kids well while juggling everyday life. Like so many parents, they wanted to get more fruits, veggies, fiber, and protein into their kids’ diets. Muffins were one of the only guaranteed yeses, but the options weren’t good enough. Baking from scratch was messy and time-consuming, and store-bought mixes lacked real nutrition.

So they created what didn’t exist.

Made with real ingredients like banana, apple, carrot, and sweet potato, Birdie Bakes Co mixes deliver fiber, protein, and nutrition from real food. They’re loved by kids, genuinely easy to make and designed to be fail-proof for busy families.  And with 50% less sugar than most leading mixes, they’re something parents feel good about serving.

Birdie Bakes Co is built on keeping things simple, honest, and always fun proving that nourishing your family doesn’t have to be complicated or boring. Follow Birdie Bakes on Instagram.

In this episode:

• How the co-founders determined the white space in their category

• The challenges of building a brand while also juggling parenting and a full time career

• The future for Birdie Bakes - product expansion and long term business goals