“Before CPG School, we had no CPG knowledge and were piecing our strategy together from books, podcasts, and ChatGPT but still did not know how to get where we wanted to go. Danielle’s Launch Lab gave us a clear starting point, a step by step roadmap, and a strategy that makes sense for the industry... After the course, we were way more confident making smarter decisions and building a profitable scalable business. If you are launching in CPG and feeling overwhelmed, this is the information I wish we had from day one.”

✦ Sam Murphy ✦

“We’re new to CPG.Launch Lab covered everything from cost of goods to branding and marketing. Danielle’s hands-on approach helped us find partners and build a product customers will pick up. We gained valuable connections and a clear path forward. The course was detailed, engaging, and full of resources. Highly recommend!”

✦ Sophie & David Emanual ✦

“I joined Launch Lab in March and it has been an amazing experience. The materials were great and we could reach out to experts through Slack for help with our own business. My favorite part was the one on one time with Danielle where you could bring your actual spreadsheets and go to market strategy to brainstorm how to tackle things better. If you are a new business feeling lost on retail or margins, this is great.”

✦ Sandra Diaz ✦

“So happy I found Danielle through Instagram! Launch Lab is so valuable. I wish I had her playbook three years ago, it would have saved so much time and money. The investment is worth it for access to Danielle, her network, and real actionable guidance with no sales pitch. Some of my best ROI to date. Highly recommend!”

✦ Jessica Lang ✦

“I loved being part of Danielle’s Launch Lab Cohort! I don’t know where we’d be without the invaluable guidance that helped us avoid pitfalls in pricing and navigate the nuances of a CPG business. The connections to industry resources alone will save us so much work down the line. Danielle is incredibly knowledgeable, approachable, and supportive.”

✦ Amber Spencer ✦

“Danielle helped me realize my packaging was not doing my product justice, especially considering how delicious it is. She guided me through a new pricing strategy that is putting my business on a clear path to profitability and long term growth. These were things I had wrestled with for years and she helped me make smart informed decisions quickly.”

✦ Courtney Ray ✦

“Launch Lab was the clarity and fire starter I didn’t know I needed. Danielle built a space that’s both creatively energizing and strategically grounding. Her feedback shaped the foundation of Solspill. As a first-time CPG founder, Danielle made the complex simple and immediately actionable. Every session was educational and productive. If you’re building something meaningful, this is the room to be in.”

✦ Shannon Giles ✦

Danielle's course was amazing. I highly recommend it to anybody who's serious about CPG. As a first-time founder, it filled in a lot of the blanks I had questions about and gave me really good information with in-depth detail. Beyond that, I'm really big on community building, and she is too. Getting all the founders into a group together and using each other as resources was incredibly beneficial. I know you're going to get a ton of value out of it. I highly recommend it to anybody looking to launch their CPG brand.

✦ Lance Raymond ✦

Entering any new industry is intimidating enough—now make it CPG. As a founder, the first thing I learned was how to manage being overwhelmed by the swarm of cold messages from consultants, firms, and agencies. In most cases, it felt predatory, and their outreach, while well-intentioned, made me doubt where I stood as a founder.

Danielle is not like them. She's built an intentional platform for women by women, and you feel it from the get-go. Danielle is who I aspire to be years from now as I gain more experience within the industry. She's approachable yet firm in how she manages business, and it's something I admire greatly. Plus, she's the ultimate BS-meter and becomes an invaluable part of your team when it comes to anything operations-related.

I don't think our early wins would've been possible without Danielle. She makes me—and consequently Ollin—come off as a seasoned brand rather than a newcomer.

✦ Alyssa Fernandez✦

Working with Danielle has been a game-changer for Spoonful. She helped us strategically  expand our distribution while keeping a sharp focus on improving our margins—ensuring that growth didn’t come at the expense of profitability. goes here.

✦ Bradley Gifford ✦

I joined Launch Lab because I wanted to make sure I had no 'what-ifs' when launching my brand. Danielle, who leads the series, isn't just wise and helpful—she's incredible. Besides the courses, you also get to tap into this amazing network of industry pros and other founders. Having all those resources available was a huge weight off my chest and such a relief! I'd recommend this series to any new founder, whether you're pre or post-launch. It's an invaluable investment for the clarity, knowledge, and connections you need to confidently launch a CPG brand.

✦ Laila Rodriguez ✦